Family Feud

For those who care about big brands, social games, or the legacy of Richard Dawson, the Social Times has published an interview about my company’s involvement bringing Family Feud to Facebook.

In designing the game, we pretty much had to break every dearly-held rule of social gaming. Family Feud is long-form, text-based, American-only, and losable. And yet it seems to be a hit — we’re nearly at 4 Million monthly users after 6 weeks out. Here are from slides from a talk I gave at the Social Games Summit:

What this means for me personally is that Family Feud has had more social and cultural impact (by most forms of measure) than any other project — game, writing, movie, or otherwise — I’ve ever toiled on. Knowing that so many people are spending so much of their leisure time on something you help pull the levers on is a tremendous feeling. This was (and is) an exhilirating ride.

Life, she is a funny beast.


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