In designing the game, we pretty much had to break every dearly-held rule of social gaming. Family Feud is long-form, text-based, American-only, and losable. And yet it seems to be a hit — we’re nearly at 4 Million monthly users after 6 weeks out. Here are from slides from a talk I gave at the Social Games Summit:
What this means for me personally is that Family Feud has had more social and cultural impact (by most forms of measure) than any other project — game, writing, movie, or otherwise — I’ve ever toiled on. Knowing that so many people are spending so much of their leisure time on something you help pull the levers on is a tremendous feeling. This was (and is) an exhilirating ride.
Life, she is a funny beast.